Mission & Vision

Our Farmer Impact

At Wholesome™, we believe that Fair Trade is an important aspect of our mission to create positive, meaningful change. Over two decades ago, Wholesome™ became the first company to establish Fair Trade standards for sugar, honey and agave in the US, and over the years, we’ve donated over $30 million dollars in Fair Trade premiums – and our work has only just begun. We will continue to bring more high-quality baking and sweetening options to your families' table, positively impacting more communities around the world. If these efforts have taught us anything, it’s that supporting communities is key to bringing people together.

Our Forest Forever Sustainability Initiative

At Royal Oak® we have always been committed to protecting our forests through sustainable forest management best practices. For decades, Royal Oak® has sourced natural hardwood by-products (wood waste) to produce American-made Lump Charcoal, Charcoal Briquets and other wood-based products. Sawmills that harvest timber for all types of wood-based products produce wood waste as part of their process. This wood waste, if not repurposed, is simply discarded or thrown away in landfills. Royal Oak® responsibly repurposes millions of pounds of natural hardwood by-product (wood waste) and turns it into grilling fuels that provides the classic BBQ flavor we all know and love.

As part of our continued commitment to protecting our resources we are excited to announce a new sustainability initiative called Forest Forever™. We believe that manufacturers and suppliers have an important role in promoting conservationand restoration efforts to protect our forests. Forest Forever™ is a comprehensive program that includes best practices for forest management and reforestation efforts.

Our Forever Forest Sustainability Initiative is one example of Royal Oak's commitment to sustainability.

Our Mission

Sweet Oak is dedicated to supporting healthier lifestyles by providing access to high-quality sweeteners, variety of natural products, flavor enhancers, grilling and fire-starting products, and other foods through our diverse portfolio of trusted brands and delicious products. We focus on continued growth and innovation, bringing new products to consumers while cherishing the opportunity to bring friends and family together.

Some of our Brand's Certifications

From Our Family to Yours